You work too hard for the clients you've established a reputation with not to leverage those relationships. Previously satisfied customers can and should be one of your strongest sources of new business, but in order to take advantage of those relationships you need to stay in touch. 

Your time is valuable too, so what you need is an efficient way of maintaining a real connection with people who value what you have done for them. The Constant Client Referrals program is designed to keep your presence and especially your personality at the top of your customers minds so that when it comes time to recommending someone it's going to be YOU!

Are You Ready To Generate More Referrals?

What needs to happen in order to stay current in the minds of past clients even years after the work you've done for them is complete? A RELATIONSHIP.

The CONSTANT CLIENT REFERRALS Program is designed to maintain a relationship with all of your past clients in a way that they are always happy to hear from you and taking no more of your time to contact 1000 than it takes you to be in touch with one!

Now, here's a secret about customers or clients who refer that can be worth a great deal of money to you. Understand that the person who refers once can and will refer many more people, many more times if motivated to do so. Once a customer or client has referred someone to your business, then that source of referral should be worked like the goldmine that it is.

You should know that massive research by major corporations to consumer direct sales companies and organizations indicates that the average person has an immediate circle of influence of fifty-two -- fifty-two other people! The typical executive, for example, knows about fifty other people at a similar executive level in his own or closely related industries. This number tells you that each customer or client who comes through your business could bring you as many as fifty other customers or clients. You should also know that research by the American Management Association indicates that the average satisfied customer only tells three other people about the satisfactory experience. Moving that person from telling three to telling 
fifty does require some definite action on your part. That action needs to focus on the giving of recognition and appreciation.

Not enough people concentrate on generating referrals and getting people to mention their business to others. Millions of dollars worth of business is done every year through referral and recommendation. If you're not getting any of it, you need to think long and hard about why not.

To retain and increase the value of customers, you have to engage them by communicating on a regular basis. If you don't, customers will be less loyal and either abandon you for a competitor who communicates with them, or will spend less with you over time. 

You'd also be surprised, incidentally, at the negative results of not doing this. The client who refers once and fails to get recognition and appreciation will probably never say anything to you, but to himself and often to a friend or associate he does say, "Can you believe it? I sent that guy a customer and never got as much as a thank you." And then he never refers again.


Customer retention is not only a cost effective and profitable strategy, but in today's business world it's necessary. This is especially true when you remember that 80% of your sales come from 20% of your customer and clients. With these statistics I am wondering why most marketing and sales campaigns are designed for the new customer.

Perhaps we need to rethink our marketing and sales strategies; after all many experts will tell you that it's five times more profitable to spend marketing and advertising dollars to retain current customers than it is to acquire new customers.

With effective implementation of customer databases, companies will be able to re-establish contact with customers, and will be able to work successfully towards increasing customer retention, repeat sales, and customer referrals.

To achieve the objectives of the database and customer retention programs, the entire campaign should be designed and carried out with the customer in mind. The exercise will only be effective if the customer recognizes and associates some value with being part of your database. 

If they do not perceive value in your program all of your communications, coupons, special offers, and newsletters will be discarded. Your customers have been inundated with meaningless "junk" mail and email Spam, so you need to stand out by offering REAL value.