Your marketing piece has 10 seconds to capture someone’s attention. People literally sort their mail over a trash can. 

The point is, if you continue to send industry related information to someone who is not in the market for your product or service, they will probably open your mailing the first time it comes. The next time they receive a mailing from you they’ll probably throw it away without opening it. There goes your visibility…and your marketing dollar. Once you start talking about your industry, your company, or yourself, the energy changes and they can feel it. It becomes about you instead of them and I’m sure you’ve heard this before….everyone is tuned into radio station WIIFM or What’s in it for me? They will become more interested in you once they know that you’re interested in them.

When you focus your marketing on giving, people will remember you. The key element to maintaining goodwill with your client base is gift-based marketing or in other words, sending them something of value. 
That’s why it’s so important to connect with your database on a personal level and not always be about business, business, business. Remember-people do business with you because of what you do. People will refer you business because of who you are as a person. 

This ties in perfectly with the philosophy of the Constant Client Referrals program: if you create value for your clients, they will remember you and refer clients to you. By giving value, you receive.

Below are some samples of past mailings. 

Handwriting Letter To Client	Handwriting Insert Side A	Handwriting Insert Side B
Valentines Letter To Client	Valentines Insert
Kitchen Cures Letter To Client	Kitchen Cures Insert
Repurposing Letter To Client	Repurposing Side A	Repurposing Side B
Pet Alert Letter To Client	Pet Alert Stickers